Fandeck of Features

Sanding the deck is important, and faster when you've got pro tools to work with.

Sanding the deck is as important as finishing it. Speaking of finishing, we finish this off with a roundup of deck products from companies large and small.
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By Jerry Rabushka, Editor

Painting world-class facilities can bring world-class rewards...and world-class challenges.

Painting and coating a world-class sports facility has its share of headaches and rewards—for you to get the job, you need to knock your bid out of the part. Here we chat with Vincent Caccamo of Areas, Parks & Stadium Solutions.
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By Jerry Rabushka, Editor

Palette of Departments

Picture Perfect

Jerry's always asking for pictures, and here's why.
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By Jerry Rabushka, Editor

When You've Lost the Sale

"Doctor" Phil Bernstein went to high school with Jerry in the 70s, and now he's a big time jet-setting advertising consultant with some great advice in a new column.

Organize Your Colors and Finishes with SwatchDeck

Brad Bolinger explains SwatchDeck, an app that helps you store and arrange colors and finishes.

Communicate + Differentiate = Dominate

Terry Begue reminds you to treat your customers as if your job depends on it!

By Jerry Rabushka,

Picture Perfect

Jerry Rabushka

Jerry Rabushka

Let’s say you get married, and the photographer shows up with a cell phone and says “don’t worry, the pictures will be fine.” He’ll only show you the photos on the phone, but when he blows them up for your mantle—because everyone wants to see your wedding photo every time they come over—it’s grainy and blurry.

That’s why rather than talk about me—what a relief, I know—this is a message for all you pro painters and…and…and…all you manufacturers and publicity people out there. It’s simple and please repeat daily: print photography and digital photography are not the same thing.

Here’s the issue—for your website or a computer, a photo with 72 DPI (dots per inch) is perfectly suitable. It looks good, and it’s small enough to load easily on your phone or webpage. For print, you need 300 DPI for it to look good. At 72 it looks…well, grainy and blurry.

While we can make a picture smaller, we can’t make it bigger, so if you send something that’s 2 inches square at 72 DPI, but the time we make it 300 DPI, it’s a little smaller than a postage stamp.

So I’m going to suggest this—spend a little money and get a professional photographer to take some pictures of your work, your products, you and your crew, whatever it is. It doesn’t have to cost a lot of money, or even if it does, you’ll probably make that money back due to your professional presentation. A lot of folks take pictures “on the side” for some extra money, and they’re perfectly talented and affordable.

The same way that no one wants to call your business or your agency and hear dogs barking and children screaming in the background, no one wants to look at your photos and go “who is that,” or “is that a fedora or a flying saucer?”

There have been some great photos from painters and our beloved advertisers that I’ve had to pass on simply because they weren’t usable for print. I’d like to name names, but…it’s blurry.

I did this with my band and it made a difference. We stood in front of a historic stone building, which in fact we found while working on a TPC project, and a pro photographer who knew about lighting, angles and positioning made us look like a group you’d want to hire.

A a lot of painter websites have photos of houses and interiors, but what about you? You are who they hire, after all. You don’t have to look like an underwear model, but if you look welcoming and upbeat, it probably goes a long way. There are a few occasions where, as a performer, I got huge photos of…me!…in a newspaper or magazine, not because I was the “best” but because I had the best photo.

Changes in the electronic landscape make it a lot easier to look professional, so it’s more often expected. Let’s go back to the band. Years ago, you couldn’t make a pro sounding recording without going to a studio and dropping about $50 an hour. Now for a small investment you can purchase recording equipment for your home and make professional—or reasonably pro quality—recordings. I’ve been on the radio with stuff I did at home. If you don’t have decent recordings, most music venues won’t take you seriously.

In most any business, a professional presence helps. $100 or $200 worth of photos might net you an extra few thousand dollars, plus they should be usable for print and the internet.

I wish I could tell you I sold a million CDs, but…at least we look good! tpc endcap


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