Blog Category: Feature


With This Ring

By Jerry Rabushka,

Ring Up More Exterior Sales In memory of this magazine’s creator Chris Mugler, we occasionally like to do an article based on his founding premise: to help you sell more paint. Since paint suppliers have a pretty strong interest in seeing you succeed, we asked them for a few hints on how you can increase  … Read more

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Color of the Month: Green 2017

By The Paint Dealer,

Greenery in the Scenery Just like last month’s white, we thought it would be a good idea to consult someone who chose our color of the month as their color of the year. Pantone, a global authority on color and provider of professional color standards for the design industries, defines its color of the year  … Read more

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Interior Project: Mansion in a Small Space

By Jerry Rabushka,

  No Product is Too Good for Your Customer’s Project Paint is for mansions. You’ll see a spread of inspirational photos and think “well, I guess I’ll have to find some very rich customers if I’m going to sell this stuff.” For now, we’re going the opposite route—paint can inspire a space of any size.  … Read more

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Just One Trip—NHS 2017

By Jerry Rabushka,

The 2017 National Hardware Show puts the whole industry under one roof. What time is it? It’s March, so it’s time for…The Paint Dealer’s National Hardware Show Preview! Being that it’s our 25th anniversary, it’s probably our 25th National Hardware Show preview, give or take. So first, the usual. Comfortable shoes, drink lots of water,  … Read more

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Adventures in Abrasives

By Jerry Rabushka,

New Stories about New Products Tell me a story! We like stories; listen to today’s criticism of modern movies or fiction and you can see how seriously we take our fun. But stories are more than superheroes and villains, they can also be told on a product’s packaging or at the point of sale. If  … Read more

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Color of the Month—White, 2017

By Jerry Rabushka,

Hall of Fame The perception of white is changing, in large part due to the help of color experts and designers incorporating it as a conscious choice rather than a “whatever.” You can help customers do the same: show how the deliberate use of white rather than “I don’t know what else to do” can  … Read more

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Leftover Paint—For Good

By Jerry Rabushka,

Award-winning  Global Paint for Charity distributes recycled coatings worldwide. If there’s one thing we can learn from Rony Delgarde—and there are many—it’s that color matters much more than we think. Try living without it—it can be a condition of poverty that is rarely considered. “The house I grew up in was not painted, and my  … Read more

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Sell, Stain, Solve

By Jerry Rabushka,

Consumer education for deck stains. We talk a lot about selling—after all, we do our fair share of it ourselves, and one thing we’ve learned (and sometimes the hard way) is that one of the best ways to sell is to solve a problem. A lot of industries need to create the problem that their  … Read more

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Texas Trilogy

By Jerry Rabushka,

A Three Store Chain Along the Rio Grande Here’s an interesting business model: open a store that only caters to half of your potential market. When Matt’s Buildings Materials first unlocked its doors in 1969, a lot of its competition was doing exactly that. San Benito, TX is just a few miles north of Mexico,  … Read more

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Reflections and Recollections—TPD’s 25th Anniversary

By Jerry Rabushka,

Twenty five years, or a quarter century, however you like to put it, gives you time to look back on changes (or lack of them) across your life and your world. The paint industry comes down squarely on the side of change, to how we make paint, how we apply it, how we learn about  … Read more

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