Prime Coat—July, 2018

By Hans Mugler,

  Filed under: Departments, Lead, Primecoat

HANS MUGLER
Publisher

Rock Solid

Summers in St. Louis can be scorching hot and extremely humid, which is weather not very conducive to painting outdoors or even painting indoors in a place with no fans or AC. Yet as I drive around the Lou on my daily adventures, I’m stunned at the people I witness painting in 100 degree weather, in direct sunlight, on wood and even metal substrates! Yes, I want to get out of my car and instruct them that they shouldn’t be doing that, or they should be painting earlier or later in the day when the temps are lower, substrates are cooler, and paint won’t bubble or blister, but it’s not my place. It shouldn’t bother me, but it does, because I expect painters to know better. It’s not good for the paint or the painter.

Recently, to escape the summer heat, my wife dragged me off to the cineplex to catch the latest Dwayne “The Rock” Johnson movie, Skyscraper. We both like action adventure movies, but I’m more of an Antman and the Wasp or the new Jurassic Park movie kind of guy. No spoiler alerts here, but if you are into the nearly super-human Rock the movie Skyscraper portrays, you are going to like this movie, otherwise, it’s not a lot different than most of his other flicks…but hey, you gotta love a dude who is so strong he can hold two ends of a steel bridge together while his wife crosses it to safety, or The Rock jumping from a moving crane arm some 100 stories above ground to a building that is 30′-40′ away (why is this man NOT competing at the long jump at the Olympics?).

As a paint guy, whenever I’m watching TV or a movie, I’m constantly looking for “paint”, paint messaging, paint references, people painting, and any paint brand names I can see. At Skyscraper, a paint type product had a starring role, and the folks at Shurtape® Technologies seemingly have made out like a bandit! In the movie, Dwayne Johnson needs to rescue his wife and kids from a burning ginormous skyscraper. The wife and kids are near the top of the building while The Rock has to get to them from below.

He decides to climb out a window, about 100 stories above ground, and shimmy along a 3″ ledge to a place he can access that allows him to climb higher to his family. Even The Rock needs a little help with this incredible feat, and he gets it from…wait for it…duct tape! He finds a roll of duct tape laying around and decides to wrap it backwards around his hands and arms so that the sticky side is facing outward. Then, as if he has transformed into Spiderman, he uses his now super sticky hands and arms to hold himself against the glass of the skyscrapers windows on his perilous journey.

I’m assuming regular old duct tape would not be very realistic, but if in fact The Rock was using, say, T-Rex Ferociously Strong Tape®, then I’m a believer…sort of. Heck, we saw a T-Rex brand product lift up about 700 lbs. at the NHS in Vegas in May, so holding a 230-pound man against skyscraper windows is almost believable. And the fact that Johnson mentions the words “duct tape” three or four times during the movie tells me that Shurtape reps really worked hard for the product placement or just got super lucky. Either way, the next time you see your Shurtape rep, you may just want to get their autograph.