Paint Scene—May, 2018

By The Paint Dealer,

  Filed under: Departments, Paint Scene

Work the Bugs Out

Kansai Paint Group, a global manufacturer of paints and coatings founded in 1918 in Osaka, Japan, has announced approval from the U.S. Environmental Protection Agency (EPA) for Kansai Anti-Mosquito Paint. The paint, designed for interior use, contains a synthetic pyrethroid insecticide which has been shown to significantly reduce the presence of mosquitoes in painted areas, contributing to effective mosquito population control and reducing the spread of many mosquito-borne diseases, for example Zika and West Nile. Formulas for all base colors have been approved.

“Development of Kansai Anti-Mosquito Paint marks a major milestone, not only for our company but also for the worldwide effort in fighting the spread of infectious diseases,” said company president Hiroshi Ishino. “For generations, people all over the world have struggled with mosquito-borne illnesses and the effects they have on families and communities. Kansai is proud to be the first company in the world to develop a safe paint, approved by the EPA that addresses this challenge in a creative and effective way.”

The product is the only anti-mosquito paint that is approved by the EPA. It is currently approved in Uganda and Zambia and is expected to be available in the U.S. by summer of 2018. Contact with the active ingredient in it disables the nervous systems of mosquitos and prevents them from flying and biting. Use of the active ingredient in this product has not shown to be dangerous for humans, either by physical contact or oral ingestion. Further, presence of the active ingredient does not affect the paint’s aesthetic quality.

“Our testing has showed that the Kansai Anti-Mosquito Paint was able to exterminate, on contact, more than 90% of mosquitoes and is effective for at least two years,” noted Kalpana Abe, Vice President, President’s Office, Kansai Paint Group.


The “Power” of Customer Interaction

The J.D. Power 2018 Paint Satisfaction Study measured customer satisfaction in the interior and exterior paint and stain market. They rated six factors (in alphabetical order): application, durability, in-store color displays and printed materials, price, product offerings, and warranty/guarantee. In the paint retailer segment, satisfaction was measured across five factors: merchandise, price, sales and promotions, staff and service, and store facility.

One finding of the study showed that sales associate engagement with customers is key to customer satisfaction. With 77% of customers purchasing paint/stain on their first visit, the study showed that closing a sale on the first visit increased satisfaction. Getting a salesperson to spend time talking with the customer about paint/stain qualities is essential, however only one-third of purchasers spoke with a sales associate at length about the products. Satisfaction was significantly higher among purchasers who spoke with a sales associate at length rather than briefly or not at all.

Satisfaction also drives loyalty and advocacy, as 76% of customers who were “delighted” with their experience said they would repurchase the brand.

Here are the results from the study in the four categories.
• Interior Paint: Benjamin Moore ranks highest in customer satisfaction, followed by Behr and Valspar..
• Exterior Paint: Sherwin-Williams took the honors here, followed by Benjamin Moore and Pittsburgh.
• Exterior Stain: Benjamin Moore came in first, followed by Sherwin-Williams, then Behr.
• Paint Retailer Rankings: Benjamin Moore paint stores ranked highest in customer satisfaction and performed particularly well in the staff and service; merchandise; and store facility factors. Sherwin-Williams placed and Menards showed.