A Month To Call Your Own
Do customers need a reason to shop with you? Here’s a stat courtesy of Independent Retailer Month: If every family in the U.S. spent an extra $10 a month at a locally owned, independent business instead of a national chain, over $9.3 billion would be directly returned to our economy.
Independent Retailer Month is a shop local campaign that runs annually throughout July, encouraging consumers to shop at independent retailers. It highlights their positive social and economic impact locally, nationally and globally. “We encourage people to shop independent retail year round and to use July as a time to celebrate the independent retailers that help build our economy—creating more sustainable cities, towns and communities,” says the organization. “By engaging independent retailer associations, small business organizations and retail thought leaders we aim to demonstrate the importance of shopping independent.”
For ideas on how you and your city can participate and encourage citizens to shop indie, please visit indieretailermonth.com.
Hit The Streets, Part Three
Independent We Stand, sponsored by Stihl and PPG, kicked off its third annual America’s Main Streets contest to help consumers, small business owners, and Main Street organizations reward a deserving Main Street with $25,000 in cash and sponsor-related prizes. America’s Main Streets play an important role in the long-term success of communities and help build a sense of place reinforcing this year’s theme: “Local Memories. Lasting Impact.” Independent We Stand invites the public to nominate and vote for its favorite Main Street—whether it’s making a comeback or never lost its staying power. Voting runs through April 27, 2018 at mainstreetcontest.com
“Our Independent We Stand America’s Main Streets contest shines a light on the pride business owners and communities take in their Main Streets,” says Independent We Stand co-founder Bill Brunelle. “We know small businesses on these Main Streets help them thrive and have a measurable economic impact. This contest is a chance to share those stories with people from coast-to-coast.” Paint dealers in the winning cities are involved in the process.
Capture Your Color
Say someone’s out hiking and sees an awesomely handsome wildflower, or is in a friend’s bathroom snooping through the medicine cabinet and really likes the shade on the wall behind it. Benjamin Moore’s Color Capture mobile app make it easy for them to take that color to their nearest dealer.
Customers can simply take a photo on a smartphone and import it into the app. The Benjamin Moore Color Capture technology will do the work, instantly sifting through its bank of more than 3,500 paint colors to pinpoint the exact hue they’re looking for, along with suggested color combinations. Now they can get that bathroom blue and one-up their host with a matching hue! It will also let them search by color cards and families to find additional hues that might suit their project.
Additional features include:
• A snapshot of product information for every color they click on, to help them choose the right paint.
• In-app inspiration and assistance throughout the color selection and design process.
• A Favorites tab so they can save pictures and coordinating colors, or group Favorites to create personalized combinations.
• A paint calculator to determine how much product they’ll need.
• Ability for customers to locate their nearest Benjamin Moore retailer as well as share color color picks on Facebook, Twitter and by email.
By the time they get to you, your job will be easy!
PPG Looks Into Wood
PPG has opened a wood coatings research and development lab at its Springdale, Pennsylvania facility. The lab is dedicated to developing industrial coatings for wood products such as flooring, kitchen cabinets, millwork, and molding and doors used in the interior of commercial and residential buildings.
The lab employs chemists, technicians, and color stylists and is equipped with the latest application, mixing, testing, and analytical technology.
Kevin Braun, PPG vice president, Industrial Coatings, Americas, said the new lab enhances PPG’s ability to innovate and transfer coatings technologies from wood to other building product substrates, such as rubber, vinyl and luxury vinyl tile (LVT), to meet the evolving demands of the industry.
“There are three main factors driving coatings development across the wood and interior building product segments,” explained Braun. “They are differentiation through color and aesthetics, product durability. and improved process efficiency to control manufacturing costs. By combining our product development capabilities at Springdale, our staff can quickly assimilate technical advances for all types of building product coatings and improve our collaboration with the staff at PPG’s Coatings Innovation Center in nearby Allison Park.”
PPG’s environmentally sustainable wood coating technologies will remain an area of technical emphasis for the laboratory. They include ultraviolet (UV)-cure coatings, which emit virtually no volatile organic compounds (VOCs) when applied, waterborne and solvent-borne coatings, and specialty products such as electro-beam (EB)-cure coatings, and ink resins for resilient flooring.
PPG has more than 100 years of experience in the wood coatings industry and manufactures products for every type of wood finishing process. These include toners, primers, stains, fillers, sealers, glazes and topcoats.