Paint Scene—July, 2017

By The Paint Dealer,

  Filed under: Feature, Paint Scene

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Choosing the Wright Colors

PPG PAINTS™ unveiled a new Frank Lloyd Wright color palette in celebration of the world-renowned architect’s 150th birthday. Based on a palette developed by the architect in the 1950s, the color collection has been updated by PPG’s color experts in collaboration with the Frank Lloyd Wright Foundation.

“The collection consists of a blend of Wright’s carefully selected palette from the 1950s with additional modern colors and coordinating interior stain colors, showcasing how harmonizing the palette is, even many years after its inception,” said Dee Schlotter, PPG senior color marketing manager. “Even the colors chosen more than 60 years ago stand strong today and coordinate with modern textiles and materials—a true testament to Wright’s timeless design sense.”

The palette is full of earthy neutrals that elicit thoughts of lavish greenery, serene bodies of water, and rich woods, and it combines various natural elements known to have inspired Wright during his design years. Rich reds represent the iron-ore present in many of his structures. Organic greens pair with deep browns to depict the never-ending inspiration Wright found in plants and vegetation.

Recognized worldwide as one of the greatest architects of the twentieth century, Wright heralded a new thinking in architecture through his work, using innovation in design and engineering made possible by newly developed technology and materials.



Choosing the Rite Colors

X-Rite Incorporated, and its subsidiary Pantone LLC, announced the launch of Color-Eye®, a solution that brings accurate color measurement to smartphones and e-commerce applications. Color-Eye uses a smartphone and a color calibration card to help consumers shop for new items that match or complement the color of items they have at home. Retail paint companies can integrate Color-Eye into their existing mobile shopping applications, allowing consumers to search, match, and purchase goods with a high degree of color confidence.

X-Rite research shows that consumers lack confidence in purchasing color-critical items online, typically due to past experiences which did not meet expectations and a difficulty in communicating color from home to store. The digital camera technology utilized by most consumers cannot accurately determine an object’s color, which is affected by lighting, glossiness, texture, angle of view, and sensitivity of the camera.

Color-Eye is a slim color calibration card that is used in collaboration with a smartphone application to accurately measure the color of any inspirational item. Color readings are incorporated into a retailer’s mobile shopping application and deliver the consumer a set of matching or coordinating products.

The technology provides a reliable color reading that can communicate with a brand’s or retailer’s e-commerce application and product database to deliver consumers matching or harmonizing products.



Paint Up and Party Down

Independent We Stand stood in DeLand, Florida on June 30 for its America’s Main Streets block party, to celebrate with the winning city, which received $25,000 for civic improvements. The ceremony was the central focus of a larger “Main Streets Make Us Better” block party for the public as a “thank you” for its support in the America’s Main Streets contest. One lucky attendee took home a $1,000 gift certificate from STIHL. The street was closed and lined with American flags provided by the Rotary Club of DeLand. Presenting and supporting sponsors were also recognized.

The MainStreet DeLand Association, formed in 1985, transformed an abandoned district with a more than 50 percent vacancy rate to a thriving downtown area now at near 100 percent capacity. The Association dedicates itself to continued downtown economic development while promoting and preserving DeLand’s historic roots.

The city will use the $25,000 to continue making MainStreet DeLand a destination to enjoy dozens of independent restaurants, galleries and unique shops. The association plans to add music to the downtown experience.

Awards from sponsors included a wireless street speaker system, a website upgrade, $500 in tools and supplies to include a hand truck and office shelving provided by Do It Best Corp., and $500 in paint provided by PPG to potentially assist with anti-graffiti efforts and MainStreet DeLand office renovation.



Houston, We Fixed It

AkzoNobel has completed a $3.5 million expansion of its U.S. research and development facilities in Houston, Texas. Carried out in phases over three years, the investment in the site—which employs around 40 scientists—will support the company’s Protective Coatings, Marine Coatings and Specialty Coatings businesses.

“Our new state-of-the-art research and development facilities in Houston enhance our unique capability to develop and deliver products and innovations with specific performance requirements for North America. Our development capabilities are now second to none,” said Steve Feldman, Vice President for Protective Coatings North America.

Additional capabilities at the facility include a dedicated area for experimental paint making, a modern paint application laboratory, and environmentally controlled drying areas for conditioning of test panels. Enhanced chemical resistance testing equipment is also available to support the Ceilcote and Enviroline lining ranges in North America.