Greenery in the Scenery
Just like last month’s white, we thought it would be a good idea to consult someone who chose our color of the month as their color of the year.
Pantone, a global authority on color and provider of professional color standards for the design industries, defines its color of the year as “a symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
It’s simple to remember: Greenery.
Pantone describes it as “a refreshing and revitalizing shade, symbolic of new beginnings.” It’s not only a color of nature, but a color that reminds everyone to stop and refresh their day, their thoughts, their lives. The description continues below, and even if you don’t recite this to your customers, understanding the reasoning behind this selection can help you help them.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signal consumers to take a deep breath, oxygenate and reinvigorate.
Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront—it is an omnipresent hue around the world.
A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, tells us, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose. A constant on the periphery, Greenery is now being pulled to the forefront—it is an omnipresent hue around the world.
“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” Eiseman continued. “Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
Since Pantone is in many industries, this color will be seen in many areas. For the paint industry, look for it in open spaces in interior and exterior design and where floor-to-ceiling windows allow the green outdoors to influence an interior room’s backdrop and ambiance. “Adding Greenery through living walls, terrariums, botanically-themed wallpaper, paint, accent furniture and decor provides respite and breathing space,” said Eisman. “A Greenery-painted wall or piece of furniture delivers a pop of color, with the added benefit of creating the illusion of nature indoors. Bringing the outside in, the shade—like the plant life it represents—can improve self-esteem, reduce anxiety and heighten awareness of one’s surroundings.”
Green Hall of Fame: These companies have named Green as a Color of the Year:
Guilford Green from Benjamin Moore in 2015
Paradise Found from PPG Pittsburgh in 2016
Tavern Green from Old Fashioned Milk Paint in 2017
Retro Metro Green from Fine Paints of Europe in 2017