Fandeck of Features
Selling, Marketing, and Learning Applicators
change, and so does inventory,
so does marketing, so does…
Technology can make your customer relationships more personal.
By Jerry Rabushka, Editor and Hans Mugler, Publisher
Palette of Departments
“You should be doing more of this…”
expert. Make sure investments
in your business pay off.
By Gordon Blickle, Contributing Writer
By Hans Mugler,
So You Wanna Be a Business Owner…
This month, I have had a few calls from independent paint dealers who are new to the business as owners, having opened their first store or having taken over a store where they have been working or managing. Welcome to the wonderful world of small business ownership! While the experience can be very uplifting and fulfilling, it can also be fraught with danger around every curve.
You’ve probably been dreaming about being a business owner for years, maybe all your life. You’ve also probably been reading every scrap you can find about how to run a company. The lucky ones with a quality education or who are graduates of business school—or even business management classes—are feeling better prepared than others. Regardless of your educational background, those who have never owned or run their own businesses should enter the fray with eyes wide open. Here are some things you may want to focus on.
Just because you sell fabulous products at competitive prices does not mean customers will be lining up at your door. It’s not a case of “if you build it, they will come.” You will learn quickly that getting and keeping customers is a lot of hard work that simply does not stop…ever! The harder you work at it, the easier it will be to keep your store prosperous and your customers happy.
Don’t try to do everything on your own. Hire the best folks you can find who can handle the things you are not the greatest at. Marketing not your forte? It is for lots of people out there looking to work for you. Accounting tends to bury you in a paper pile? Hire someone well versed to do that job so you can focus on what you are good at. You can sell the best products and services at the most reasonable prices, but if you don’t have the right people on your winning team, you won’t be winning much at all.
Business owners tend to wear many hats during the day, and this can lead some people to run around scattered trying to accomplish too many things at once and never finishing all or any of them. Focus on what gets the bills paid each month and work on that part of your job the first half of each day.
Some business owners think they are so good at what they do they can even change the world…and they’d be right! Don’t think that all you are doing is running a business. As a business owner, you have the potential to change people’s minds and attitudes about social issues plaguing our planet. You are looked up to by most people in your community.
You became a store owner because of your entrepreneurial mindset. Use those skills and your business to affect change to issues near and dear to your own views.
Get a mentor! No one should enter into business ownership the first time without someone that can be your personal sounding board. Many business owner friends of yours have gone through what you are now, so confide in them and listen to their advice as it applies to your own situation. The best advice you will ever get is from those who have walked your path before.
For better or worse, you are in control of your own destiny. It’s not always going to be wine and roses for you, but if you hire the right people, manage them the proper way, and encourage your staff to work with each customer as though they are the most important customers on the planet, you’ll have a better chance than not of being the success you envisioned of yourself when you put your John Hancock on the dotted line.
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