Fandeck of Features

Premium Exterior Coatings

Premium exterior coatings.
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By Jerry Rabushka, Editor

An Abrasive Sales Primer

Abrasive advice from Mirka.
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By Jerry Rabushka, Editor

A Look at Blue Bear

A look at Blue Bear's environmental strippers.
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By Jerry Rabushka, Editor

An Advocacy Road Trip

Meeting dealers along the Mississippi.
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By Jerry Rabushka, Editor

TPD's Interior Project

The Paint Dealer's Interior Project
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By Jerry Rabushka, Editor

Palette of Departments

Shades and Shoes (and a Marketing Budget)

Once you make it, you gotta sell it.
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By Hans Mugler, Publisher

All That Glitters...Might Just Sell a Bundle

Glitter your way to gold.
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By Andy Curry, Contributing Writer

10 Easy Ways to Annoy Your Customers

Or say no, but good luck with that.
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By Shep Hyken, Contributing Writer

10 Top Reasons to Be a Paint Dealer

10 reasons to enjoy your independence.

Sponsored by Pratt & Lambert Paints
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By Mark Lipton, Contributing Writer


By Hans Mugler,

HANS MUGLER
Publisher

Shades and Shoes (and a Marketing Budget)

Every year that we attend the National Hardware Show and the Lancaster Distributor Show, we arrive giddy at the prospect of all the new products and companies awaiting the throngs of people walking the Show. It reminds me a bit of my youth when my sisters and I would awaken early on Christmas morning and rush down stairs to see what “Santa” had left for us under the tree. As soon as we started playing around with the few presents that were not wrapped up—the fire engine, pogo stick or Red Ryder BB Gun—Mom & Dad would stagger down the steps bleary-eyed looking like they had not slept a wink (why could that be?), and then we could start tearing the wrappings off of everything else.

The scenario at NHS and Lancaster is not all that unfamiliar. Exhibitor booths are all “Spic & Span,” set up neatly and efficiently with their products displayed. The people working the booths, who probably have had many long days and nights preparing for these Vegas days, are just as bleary-eyed as Mom & Dad used to be because they have worked tirelessly to pull off their biggest trade show of the year and to ensure they are putting their and their company’s best foot forward and to show off their new or re-branded products and designs. Every exhibitor hopes their products will be the darling of the Show, and if they have something this year at NHS and Lancaster that can help you independents stand tall above your big box competitors, they just might become the darlings they hope to be!

Just about every year, our staff comes home with information on products we believe can be game changers for independents. We meet with many inven-tors at the Show who are in the beginning stages of launching their products. Unfortunately, while many inventors spend their life savings designing, building, and packaging these new, promising tools of the trade, but they forget to build in a marketing budget. Without that, their products are destined to join the ranks of so many great ideas that never make it into the marketplace. (This even happened to the early paint roller!) Note to Inventors: If you are working on bringing a new product to fruition, build and stash away a MARKETING BUDGET, because what good is the greatest painting tool on the planet if nobody ever hears about it?

For retailers in this great paint & sundries business, these shows offer the chance to set your stores apart from your competitors. You have opportunities to buy in bulk, obtain greatly reduced pricing, to get in on “spiffs,” and sit in on outstanding programs by guest speakers detailing the state of our industry, what’s to come, and how we can all get there profitably.

Not attending this year? No worries! Our May issue will focus on the WOW factor items and companies we saw at the shows. Sorry—we won’t be talking about the G.I. Joe with the Kung-Fu Grip or the newest Betsy Wetsy dolls, but if we can help you find a new product to replace some haggard dogs on your shelves that are just gathering dust instead of ringing up sales, then you will be all the better for it! The future is so bright for this industry, and it’s Las Vegas, Baby, so definitely bring your shades…and very comfortable shoes!


342 Marshall Road
St. Louis, MO 63088
Toll free: 800.984.0801
Main: 314.984.0800
Fax: 314.984.0866
www.paintdealer.com

Publisher/President
Hans Mugler
hmugler@paintdealer.com
800.984.0801 x12

Associate Publisher/Editor
Jerry Rabushka
jrabushka@paintdealer.com
800.984.0801 x16

Art Director
Kathryn Tongay-Carr
kathy@paintdealer.com
800.984.0801 x 14

Circulation Manager
Shirley Schomaker
800.984.0801 x 11

Sales Department

Sue Oden
sue@paintdealer.com
Ph: (417) 207-0486
Fax: (314) 984-0866

Mike Smoot
mike@paintdealer.com
Ph: (314) 837-2987
Fax: (314) 984-0866