Fandeck of Features

Who needs Academy Awards when you have a color of the year?

Some colors of the year, and why they can't agree.
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By Jerry Rabushka, Editor

Make sure your paint and your customer aren't left out in the cold.

Because your customers will be hot if their paint is frozen.
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By Jerry Rabushka, Editor

Benjamin Moore's new CMO discusses 2015.

Benjamin Moore's new marketing strategy.
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By Jerry Rabushka, Editor

New trends in point of sale.

What's trending in Point of Sale?
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By Jerry Rabushka, Editor

Advice for increasing your wood-care product sales!

Advice for selling more wood care products.
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By Jerry Rabushka, Editor

Palette of Departments

Do, and due, before December

Five resolutions, pick four
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By Hans Mugler, Publisher

News

Anvil, FrogTape, Gemini and Miller all acquire something cool.
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By Jerry Rabushka, Editor

January 2015

Red hot products to take care of those winter blues.
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By Jerry Rabushka, Editor

WHAT next generation?

There are many great reasons to own a paint store—pass it on!
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By Mark Lipton, Contributing Writer


By Hans Mugler,

Do, and due, before December

Hans Mugler

Hans Mugler

It’s a new year, with the first month already behind us, and there is so much to do for and with your business that you should be in high gear by now knocking down your “To Do List” or New Year’s Resolutions.

#1: Start your new work-out program so you can be in better health…yeah, that didn’t last long did it? Now what are you going to do with the other 11 months of the contract you signed at Fitness R Us?

#2: Do an inventory review of your store. Probably should have done that in Q4, but there is no time like the present. There are plenty of great computer programs that can assist you with that task as long as you have come into the 21st Century with the rest of the modern world. You or your store(s) are NOT computerized? OK, not a complete “fail,” but what are you waiting for? And don’t say you can’t afford it, because you can’t afford not to have it! Having a computerized inventory control system is not terribly expensive—it will actually help you make more money, and show me a store owner who doesn’t want to do that! Contact the various companies you see touting their programs and POS software in our article this month and throughout the year and you will be able to find a system that is perfect for your business, and one that will fit your budget.

#3: Do you have a website? If you do, you are ahead of the curve. If you don’t, you could be heading towards Deadman’s Curve. A website for your business opens a new portal to SALES at your business. You may not get flooded with a bunch of requests for price quotes or products you have available, but with no website at all, you are guaranteed NOT to hear from folks who are looking for your store and service! The Kevin Costner movie Field of Dreams puts it best, “if you build it, they will come.” If you don’t build it, those same prospective customers will find your competitors or the Big Box stores’ websites and that is most likely where they will choose to do their shopping.

#4: De-flea the dogs. In this case, keep the fleas and rid your store shelves of the dogs that simply don’t sell, keep getting brought back, or can be replaced with better, more energetic canines. There is not a store in America that does not have a dog or two or ten on their shelves or filling its stock room or warehouse. Why are you still trying to schlep these products? Cut the strings, clear them out, and get down to finding some better products that will actually put money in your till, week after month after year.

#5: Do something great for your community. Offer free or deeply discounted paint and sundries to your local Habitat for Humanity organization. Provide a helping hand painting a local charity concern. Hire a veteran! A little good will can go a long way towards bringing more business through your doors, but it is also just something that will make you feel better. It doesn’t always have to be about profits. Sometimes it’s just the right thing to do. Pay it forward and see what good comes back your way.

As they say, “wait ’til next year!” Well…next year is here, right now! tpd endcap


111-A North Kirkwood Road
St. Louis, MO 63122-4301
Toll free: 800.984.0801
Main: 314.984.0800
Fax: 314.984.0866
www.paintdealer.com

Publisher/President
Hans Mugler
hmugler@paintdealer.com
800.984.0801 x12

Associate Publisher/Editor
Jerry Rabushka
jrabushka@paintdealer.com
800.984.0801 x16

Art Director
Kathryn Tongay-Carr
kathy@paintdealer.com
800.984.0801 x 14

Circulation Manager
Shirley Schomaker
800.984.0801 x 11

Sales Department

Sue Oden
sue@paintdealer.com
Ph: (417) 207-0486
Fax: (314) 984-0866

Melissa Biegener
melissa@paintdealer.com
Ph: (314) 239-8248
Fax: (314) 984-0866

Hans Mugler
hmugler@paintdealer.com
Ph: (314) 984-0800
Cell: (314) 616-9080
Fax: (314) 984-0866